Why are there multiple in-app purchase options and prices?

There are four different options and prices under 'In-App Purchases' in the App Store because there are different offers available depending on whether you are a brand new user of OALD or whether you are an existing user, i.e. someone who previously bought the old OALD8 app.

All existing users of the OALD8 app can re-download and continue using OALD8 for free.

The price you will pay for the OALD9 in-app purchase will depend on whether you are a new user of OALD or whether you are an existing user:
If you are a new user, you will pay the full price for OALD9.
If you are an existing user who bought the OALD8 app before 3 June 2015, you can upgrade to OALD9 at an 80% discount.
If you are an existing user who bought the OALD8 app on or after 3 June 2015, you can upgrade to OALD9 for free.

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